Sunday, November 17, 2013

November 17, 2013 - Proper 28C

In the name of God- Father, Son, and Holy Spirit. Amen.
            I’m going to start this sermon with a story that might seem more like a presentation on sales and marketing than it does the Gospel, but we’ll get there. If you’re like me and like spicy food, then you’ve heard of Sriracha. It’s a hot sauce that was created by David Tran 33 years ago after he moved to Los Angeles from Vietnam, and was craving the kind of hot sauce he remembered back home. But he couldn’t quite find anything that suited his palate, so he decided to make his own. The Sriracha brand has become synonymous with the word “hot sauce” in many places, and you can buy t-shirts and iPhone covers with the logo, there are cookbooks based entirely on this ingredient, and Frito Lay now sells Sriracha flavored potato chips. In 2012, Sriracha sold over 20 million bottles for a profit of over $60 million. So you’d expect that David Tran started with a great business model and has worked hard to build his hot sauce empire.